Marketing and Communication Translation
What is Marketing and Communication Translation?
Marketing and communication translation involves the translation of marketing and communication materials, such as advertisements, brochures, websites, and videos, from one language to another. The aim of this type of translation is to ensure that the original message is understood and appropriate for the target audience in the target language.
Unlike technical or legal translation, marketing and communication translation involves materials with more subjective and artistic content, such as advertising copies and slogans. A marketing and communication translator must possess knowledge not only of the target language but also of the culture and values of the target audience in order to ensure that the translated message is effective and achieves the desired goal.
A marketing and communication translator must possess knowledge not only of the target language but also of the culture and values of the target audience in order to ensure that the translated message is effective and achieves the desired goal.
SEO Translation
SEO translation involves the translation of website or webpage content to optimize it for search engines in another language. To ensure successful SEO translation, it is essential to use:
Appropriate keywords
Which are relevant to the target language and to include them naturally in the translated content.
The structure of the page
The structure of the page, including titles, subtitles, meta descriptions, among others, must be maintained to ensure the ease of navigation of the user.
Keep the same content
Which are relevant to the target language and to include them naturally in the translated content.
Choosing relevant keywords
The chosen keywords must be relevant to the target audience and the content of the website. Choose popular keywords in the target language is also crucial.
Localization Techniques
Adjusting images and using the same URL for all language versions of the website, are also essential for successful SEO translation. This also includes, for example, adjusting images.
Use the same URL
The url of the page must be the same in all language versions of the website for easy indexing by search engines.
Use internationalization resources
Use internationalization resources, such as hreflang, to indicate the language version of the page to search engines.
Accurate and consistent
Accurate and consistent translation is important to avoid confusion or erroneous messages to users.
Work with specialized translators,
Work with specialized translators, who possess knowledge of both the language and technical concepts involved in search engine optimization.
In summary, SEO translation is a vital component of the search engine optimization process in other languages and requires a careful and accurate approach to ensure success.
